Company History Sells If Done Right. Examples Trader Joe's and Harry's

They had me the first time I walked through the door. Some happy person placed a cup of coffee and a sample in my hand right off. I progressed on, passed through the entrance flanked by a multitude of colorful flower bouquets as I nibbled on my morsel. I hummed along with the pleasing music and basked among unique products with clever packaging everywhere I turned.

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Your First Concert Memory. Does It Loom Large In Your Family History?

What was the first live concert you attended? This is a common reminiscence with people of all ages. As a recently minted member of AARP, I chuckle when I hear some, as in, “My first concert was Blues Traveler waaaay back in 2005!” My first concert story is a seemingly harmless Sonny and Cher show in 1972, but what I wouldn’t give for

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Barf Wars: What Personal Record Are You Proudest Of?

There is a great Seinfeld episode that includes a funny bit about a record Jerry is proud of: not throwing up in 13 years. Yes, a non-vomit streak. In episode 73, “The Masseuse,” Jerry claims he has not retched since June 29th, 1980, over 13 years prior. George and Elaine agree that it’s an impressive feat. (I should say before we go on

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