I’ve underlined more text than not in “Start with the Future and Work Back” by Bruce Weindruch, founder, and CEO of The History Factory. He delivers compelling reasons why companies benefit by exploring and sharing their past with employees and customers.
Before he digs into a company’s history he asks them the following questions:
1. What are you doing today that makes you competitive?
2. Who are you trying to reach with your products and services?
3. What are your goals, and what do you want to achieve?
Practical queries any marketing expert would ask, but from the perspective of history, it’s about honing in on the key people and experiences in order to focus on those answers that resonate. With future vision in mind, history becomes the profound catalyst to inspire leaders, staff and stakeholders. And who doesn’t want to be inspired to be part of something greater and bigger imbued with meaning?
This same focus holds true for anyone archiving and sharing their life stories.
1. Who are you?
2. What life stories do you feel reflect your core?
3. What are your future goals?
Look at your past through this prism to target the most meaningful anecdotes and feelings that speak to you. The past becomes more than a series of dates and names, triumphs and failures. Your life stories become the training ground for today, and tomorrow.
We offer consulting to help people organize and archive photos, media, and other memorabilia.
Contact us to start saving your family history today. Our phone number is 515.707.9455.